Question 1

As mobile commerce grows, there is a greater demand for payment systems that make transactions from smartphones and other mobile devices convenient, safe, and secure.

Accepted Answer

The statement is true, as mobile commerce requires payment systems that are optimized for transactions done through smartphones and other mobile devices, which are convenient, safe, and secure.

Question 2

Using Google Wallet, consumers can pay for goods in stores. At check out, mobile users simply pass or tap their phone on a merchant terminal and payment is transferred. Users receive an SMS text message confirmation. The Google Wallet and similar payment systems are based on near field communications NFC) technology.

Accepted Answer

This is a true statement. Google Wallet allows users to pay for goods in stores by tapping their phone on a merchant terminal using NFC technology. Users then receive a text message confirmation.

Question 3

Mobile payment systems employ a range of technologies. Augmented reality is perhaps one of the most common technologies being applied in the area of mobile payment apps.

Accepted Answer

Although augmented reality is being explored and tested in some mobile payment apps, it is not currently one of the most common technologies employed in the industry. Other technologies such as NFC, QR codes, and biometrics are currently more widely used.

Question 4

Augmented reality apps generate graphic images that are superimposed on pictures of real things
e.g., Starbucks, Subway, McDonalds) inside the building.
e.g., people, rooms, buildings, roads, and so on). For instance, a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all foodservice outlets

Accepted Answer

This is a correct description of augmented reality apps, as they generate graphic images that appear to be superimposed on pictures of real objects when viewed through a mobile device's camera. Examples of such graphics might include images of foodservice outlets, logos, or other types of information.

Question 5

The Foursquare app makes use of a mobile device's GPS system to determine the user's location. Foursquare uses consumer location information from a mobile device's GPS to target consumers with timely and relevant promotional messages. This is an example of location-based marketing.

Accepted Answer

The statement correctly describes the use of location-based marketing by Foursquare.

Question 6

Using Google Wallet, consumers can pay for goods in stores. At check out, mobile users simply pass or tap their phone on a merchant terminal and payment is transferred. Users receive an SMS text message confirmation. The Google Wallet and similar payment systems are based on QR code technology.

Accepted Answer

Google Wallet and similar payment systems are based on Near Field Communication (NFC) technology, not QR code technology.

Question 7

The ability to make micropayments allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

Accepted Answer

Micropayments are small transactions typically less than $10 that can be made electronically. Mobile devices have made it possible for individuals to make micropayments by using mobile payment systems and apps to pay for various goods and services such as vending machines, parking meters, and public transportation fares.

Question 8

When customers use a brand's mobile app to shop for products, their shopping experience can be customized based on the company's knowledge of previous purchases, product preferences, payment methods, and even location.

Accepted Answer

When customers use a company's mobile app for shopping, their experience can be tailored based on various factors such as their buying behavior, preferences, and location. This allows brands to provide personalized recommendations, promotions, and offers to enhance customer engagement and loyalty.

Question 9

Mobile visual search MVS) apps generate graphic images that are superimposed on pictures of real things
e.g., Starbucks, Subway, McDonalds) inside the building.
e.g., people, rooms, buildings, roads, and so on). For instance, a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all foodservice outlets

Accepted Answer

Mobile visual search (MVS) apps generate graphic images that are superimposed on real-world objects, not just limited to foodservice outlets.

Question 10

Augmented reality technology is emerging as an alternative to Mobile Visual Search MVS).

Accepted Answer

Augmented Reality (AR) and Mobile Visual Search (MVS) are complementary technologies rather than alternatives. AR enhances the real world with digital overlays, while MVS allows users to search for information using images.

Question 11

The picture below is an example of a QR Quick Response) code.

Accepted Answer

The provided code is a valid example of a QR code as it has a specific pattern and can be scanned by devices with QR code readers.

Question 12

Retailers who employ an Omni-channel strategy create a seamless brand experience for customers who might have brand contacts
e.g. advertising, sales support, product information, purchase, returns, etc.) through multiple channels.

Accepted Answer

Retailers who employ an Omni-channel strategy aim to create a seamless brand experience for customers through various channels in order to increase customer satisfaction, loyalty and sales.

Question 13

Graphic images like the one below are typically used for generating augmented reality images.

Accepted Answer

The statement is not true. Graphic images may be used for generating augmented reality, but they are not the only type of image that can be used. Augmented reality can also be generated using live video feeds or 3D models.

Question 14

The picture below is an example of a mobile visual response code.

Accepted Answer

The answer of The picture below is an example of...

Question 15

Starbucks allows customers to pay with their mobile devices. Customers create an account with Starbucks as part of the retailer's loyalty program, and transfer money to a pre-paid account. Upon check out, users activate the Starbucks app, which creates a credit voucher that can be handed to the cashier.

Accepted Answer

The answer of Starbucks allows customers to pay with their...

Question 16

Graphic images like the one below are typically used for providing links to online content.

Accepted Answer

Graphic images are often used as clickable links to direct users to online content.

Question 17

Mobile visual search MVS) technology is emerging as an alternative to QR codes.

Accepted Answer

MVS technology uses smartphone cameras to scan and recognize images, which eliminates the need for QR codes.

Question 18

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle micropayments, or transactions involving relatively small sums of money.

Accepted Answer

Mobile payment systems often have lower transaction fees and can process smaller amounts of money more efficiently, making them a better option for micropayments.

Question 19

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle transactions involving relatively small sums of money, commonly known as "mini-transfers."

Accepted Answer

The answer of One advantage of many mobile payment systems...

Question 20

Starbucks allows customers to pay with their mobile devices. Customers create an account with Starbucks as part of the retailer's loyalty program, and transfer money to a pre-paid account. Upon check out, users activate the Starbucks app, which creates a bar code or QR code that can be scanned at check out.

Accepted Answer

This is true, customers can pay with their mobile devices using the Starbucks app.

Quiz 7: Mobile Technologies and Commerce