Instead of treating mobile commerce and traditional retailing as separate retail channels,the National Retail Federation recommends an integrated strategy called _________________ retailing.
A)Integrated market
B)Multi-channel
C)Omni-channel
D)Multi-tier

Question

Quizplus · Accepted Answer

The National Retail Federation recommends an integrated strategy called omni-channel retailing, which blends the various retail channels, including mobile commerce and traditional retailing, into a single, seamless shopping experience for customers. This strategy helps retailers to provide a consistent experience across all channels, which is essential for meeting customer expectations and building customer loyalty.

Instead of Treating Mobile Commerce and Traditional Retailing as Separate