Marketing research experiments
A) may be difficult to set up in real world situations.
B) may involve a combination of observing and questioning.
C) may be disrupted by competitors' promotion efforts.
D) may be disrupted by competitors' pricing efforts.
E) all of these alternatives are true.

Question

Quizplus · Accepted Answer

Successful experiments may involve both observing and questioning. They are hard to set up in the real world. Competitors may disrupt test-marketing by increasing promotion or offering retailers extra discounts.

Marketing Research Experiments