What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?
A) Have an interviewer go through the store with each customer.
B) Observe customers with hidden cameras.
C) Give customers a questionnaire after they have finished shopping.
D) Install checkout counters at the end of each aisle.
E) None of these alternatives would be very good.

Question

Quizplus · Accepted Answer

Observing customers with hidden cameras would provide the most accurate and unbiased data on how consumers move through the store, without affecting their behavior or response as having an interviewer or giving a questionnaire might. Installing checkout counters at the end of each aisle would not necessarily provide information on how customers navigate the store, but only on their final purchasing decisions.

What Would Be the Best Way for the Marketing Manager