Two similar groups of consumers are shown different magazines which include the same ad. Then each consumer is asked questions about the advertised product. This seems to be a description of
A) the experimental method.
B) a set of focus group interviews.
C) a consumer panel research project.
D) a set of personal interviews.
E) None of these alternatives is a good answer.

Question

Quizplus · Accepted Answer

This scenario describes the experimental method because it involves manipulating one variable (the magazine in which the ad is placed) to see if it affects another variable (consumer responses to the ad), which is a hallmark of experimental research designs.

Two Similar Groups of Consumers Are Shown Different Magazines Which