When using __________, researchers compare the responses of two or more groups that are similar except on the characteristic being tested.
A) response rates
B) consumer panels
C) experimental method
D) personal interview surveys
E) opinion leader analysis

Question

Quizplus · Accepted Answer

The experimental method involves comparing the responses of multiple groups that are similar in all aspects except for the factor being tested. This allows the researchers to determine whether the difference between the groups' responses is due to the factor being tested or other extraneous variables. Response rates, consumer panels, personal interview surveys, and opinion leader analysis do not involve this type of comparison.

When Using __________, Researchers Compare the Responses of Two or More