Marketing research which seeks structured responses that can be summarized is called:
A) focus group research.
B) quantitative research.
C) qualitative research.
D) situation analysis research.
E) open-ended research.

Question

Quizplus · Accepted Answer

Quantitative research is a systematic and structured approach to collecting and analyzing data to test hypotheses or answer research questions. It relies on the use of measurable numerical data and statistical analysis to draw conclusions. The goal of quantitative research is to produce findings that can be generalized to a larger population.

Marketing Research Which Seeks Structured Responses That Can Be Summarized