A firm intends to use an online survey questionnaire in a marketing research project. Compared to a mail survey:
A) feedback will likely be faster online.
B) the response rate will likely be lower online.
C) respondents will likely be younger and better educated online.
D) costs will likely be less online.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of the given alternatives are correct. Online surveys usually have a quicker response time, but a lower response rate as compared to mail surveys. Additionally, respondents may tend to be younger and better educated online, and conducting online surveys is usually less expensive than conducting mail surveys.

A Firm Intends to Use an Online Survey Questionnaire in a Marketing