One of the major disadvantages of the focus group interview approach is that
A) ideas generated by the group can't be tested later with other research.
B) it is difficult to measure the results objectively.
C) it is difficult to get in-depth information about the research topic.
D) there is no interviewer, so the research questions may not be answered.
E) once the interview is over there is no way for a marketing manager who was not there to evaluate what went on.

Question

Quizplus · Accepted Answer

The major disadvantage of the focus group interview approach is that it is difficult to measure the results objectively. This is because the group dynamics can influence the responses and make it challenging to determine if the findings are representative of the entire population. Other options are not major disadvantages of the focus group interview approach.

One of the Major Disadvantages of the Focus Group Interview