Which of the following statements is TRUE regarding brand communities?
A) Brand communities seem most relevant for low-involvement, routinely purchased products.
B) Once a consumer becomes a member of a brand community, he or she is always a member.
C) Brand communities create value through a set of activities that create brand engagement.
D) Brand communities can add value to the ownership of the product, but they do not build loyalty.
E) Fostering a community requires the owners of the brand to come together on their own to establish relationships.

Question

Quizplus · Accepted Answer

A brand community is a consumption subculture that focuses on the interaction of individuals around an activity, product category, or occasionally a brand.

Which of the Following Statements Is TRUE Regarding Brand Communities