Which type of influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information?
A) transient
B) informational
C) normative
D) identification
E) substantive

Question

Quizplus · Accepted Answer

This influence is based on either the similarity of the group's members to the individual or the expertise of the influencing group member.

Which Type of Influence Occurs When an Individual Uses the Behaviors