Jamarcus was his collegiate chapter's delegate at a national conference of a professional business fraternity, Phi Chi Theta, in which he is a member. When the business meeting was conducted, parliamentary procedure was used, and Jamarcus was not familiar with this. Thus, he looked to the others to learn how he should behave in this situation. What type of influence does this reference group exhibit?
A) transient
B) substantive
C) informational
D) legal
E) procedural

Question

Quizplus · Accepted Answer

Informational influence occurs when an individual uses the behavior and opinions of reference group members as potentially useful bits of information.

Jamarcus Was His Collegiate Chapter's Delegate at a National Conference