Which type of reference group influence occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction?
A) informational
B) normative
C) identification
D) transient
E) permanent

Question

Quizplus · Accepted Answer

Normative influence is strongest when individuals have strong ties to the group and the product involved is socially conspicuous.

Which Type of Reference Group Influence Occurs When an Individual