The decision by a marketer to try to achieve a defined brand image relative to competition within a market segment is called _____.
A) product extension
B) brand extension
C) brand leveraging
D) product positioning
E) product equity

Question

Quizplus · Accepted Answer

Marketers decide that they want the members of a market segment to think and feel a certain way about a brand relative to other brands.

The Decision by a Marketer to Try to Achieve a Defined