_____ refers to the process of learning to respond differently to similar but distinct stimuli.
A) Stimulus generalization
B) Stimulus reasoning
C) Stimulus discrimination
D) Stimulus contrasting
E) Stimulus identification

Question

Quizplus · Accepted Answer

This process is critical for marketers who want consumers to perceive their brands as unique compared with other brands.

_____ Refers to the Process of Learning to Respond Differently