Donald has just learned that he has Type II diabetes, so he wants to learn as much as he can to manage his health. He reads health magazines, visits health-related websites, and reads product nutrition and ingredient information on packages. Donald's strength of learning is most likely to be strong due to which factor that affects the strength of learning?
A) mood
B) punishment
C) importance
D) repetition
E) dual coding

Question

Quizplus · Accepted Answer

Importance refers to the value that consumers place on the information to be learned.

Donald Has Just Learned That He Has Type II Diabetes