Many store brands use packaging and labeling that is similar to the more expensive national brand. The hope is that the look-alike package will elicit a similar response in consumers that encourages them to purchase the cheaper store brand. This is an example of _____.
A) stimulus discrimination
B) stimulus generalization
C) stimulus confusion
D) stimulus similarity
E) stimulus deception

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when a response to one stimulus is elicited by a similar but distinct stimulus.

Many Store Brands Use Packaging and Labeling That Is Similar