When consumers do not directly experience a reward or punishment to learn but instead observe the outcomes of others' behaviors and adjust their own accordingly, which type of learning has occurred?
A) operant learning
B) vicarious learning
C) shaping
D) analytical reasoning
E) iconic rote learning

Question

Quizplus · Accepted Answer

Consumers can use imagery to anticipate the outcome of various courses of action.

When Consumers Do Not Directly Experience a Reward or Punishment