Which of the following is NOT a key element of relationship marketing?
A) developing a core service or product around which to build a customer relationship
B) pricing in a manner to encourage loyalty
C) augmenting the core service or product with extra benefits
D) marketing to employees so that they will perform well for customers
E) standardizing the relationship across customers

Question

Quizplus · Accepted Answer

Relationship marketing customizes the relationship to the individual customer.

Which of the Following Is NOT a Key Element of Relationship