For which type of firm has research shown that reducing the number of customers who leave by 5 percent resulted in the highest percentage increase in average profits per customer?
A) auto services
B) branch banks
C) insurance brokerage
D) industrial laundry
E) credit insurance

Question

Quizplus · Accepted Answer

Research shows that for branch banks (compared to other industries) the link between reduced churn and profits is the highest.

For Which Type of Firm Has Research Shown That Reducing