Which of the following is a key element of relationship marketing?
A) customizing the relationship to the individual customer
B) pricing in a manner to encourage loyalty
C) augmenting the core service or product with extra benefits
D) marketing to employees so that they will perform well for customers
E) all of the above

Question

Quizplus · Accepted Answer

These elements make it clear that relationship marketing is centered on understanding consumer needs at the individual consumer level.

Which of the Following Is a Key Element of Relationship