Which of the following is FALSE regarding committed customers?
A) They are unlikely to consider additional information when making a purchase.
B) They are resistant to competitors' marketing efforts.
C) They are less likely to forgive an occasional product or service failure.
D) They are likely to be a source of positive word-of-mouth.
E) They are more profitable to the firm than mere repeat purchasers.

Question

Quizplus · Accepted Answer

Committed customers are more likely to forgive an occasional product or service failure.

Which of the Following Is FALSE Regarding Committed Customers