Which type of customer has an emotional attachment to the brand or firm?
A) repeat purchaser
B) satisfied buyer
C) total buyer
D) committed customer
E) affective customer

Name: Which type of customer has an emotional attachment to the brand or firm? A) repeat purchaser B) satisfied buyer C) total buyer D) committed customer E) affective customer
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A committed customer has an emotional attachment to the brand or firm, something like friendship.

Which Type of Customer Has an Emotional Attachment to the Brand