_____ refers to the fact that repeat and particularly committed customers tend to buy the brand consistently rather than waiting for a sale or continually negotiating price.
A) Acquisition cost
B) Referral
C) Price premium
D) Price indifferent
E) Price insensitive

Question

Quizplus · Accepted Answer

Price premium customers are a source of increased customer profitability over time.

_____ Refers to the Fact That Repeat and Particularly Committed