A consumer's decision of whether or not to take action when he or she is dissatisfied is a function of which of the following?
A) importance of the purchase to the consumer
B) ease of taking action
C) consumer's existing level of overall satisfaction with the brand or outlet
D) characteristics of the consumer involved
E) all of the above

Question

Quizplus · Accepted Answer

By taking no action, the consumer decides to live with the unsatisfactory situation.

A Consumer's Decision of Whether or Not to Take Action