To exceed rather than simply meet customer requirements and preferences is to create customer_______.
A)loyalty
B)delight
C)disinterest
D)value analysis

Question

Quizplus · Accepted Answer

When a brand exceeds customer requirements and preferences, it goes beyond meeting their expectations and creates an emotional connection that fosters customer delight. This leads to higher customer satisfaction, loyalty, and positive word-of-mouth marketing. Choice A is partially correct but does not capture the emotional aspect of exceeding expectations. Choice C is incorrect as exceeding customer expectations would not result in disinterest. Choice D is not relevant to the question.

To Exceed Rather Than Simply Meet Customer Requirements and Preferences