When comparing one product offering to the next-best-alternative,value elements where there are apparent differences are termed _______.
A)points of parity
B)points of difference
C)value word equations
D)points of contention

Question

Quizplus · Accepted Answer

Points of difference are value elements where there are apparent differences between one product offering and the next-best-alternative. This term is often used in marketing to emphasize unique features or advantages of a particular product or brand. Points of parity, on the other hand, refer to similarities or baseline expectations that consumers have for a particular product category. Value word equations and points of contention are not commonly used terms in this context.

When Comparing One Product Offering to the Next-Best-Alternative,value Elements Where