The measure of customer ______ is share of purchases in the category.
A)loyalty
B)delight
C)disinterest
D)value analysis

Question

Quizplus · Accepted Answer

Customer loyalty refers to the degree to which a customer consistently purchases from one brand or company. Share of purchases in a category is a key measure of customer loyalty, as it shows how much of a customer's spending within a certain product category is directed towards a specific brand or company. Options B and C are not relevant to this definition, and option D refers to a different type of analysis altogether.

The Measure of Customer ______ Is Share of Purchases in the Category