What is the name for a consumer who was sufficiently satisfied with his or her trial experience with a product to proceed with some further usage?
A) an opt-in buyer
B) an innovator
C) an adopter
D) a diffuser

Question

Quizplus · Accepted Answer

The term "adopter" refers to a consumer who has tried a product and was sufficiently satisfied to continue using it. This term is often used in the context of the diffusion of innovation theory, which explains how new products and ideas spread through a population. Option A, "opt-in buyer," is not an accurate term for someone who has tried a product and decided to continue using it. Option B, "innovator," refers to a person who is among the first to adopt a new product or idea, but does not necessarily correlate with someone who has tried a product and decided to continue using it. Option D, "diffuser," refers to a person who actively spreads information or adopts a new product or idea and encourages others to do the same, but again, this does not necessarily correlate with someone who has tried a product and decided to continue using it.

What Is the Name for a Consumer Who Was Sufficiently