What is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation?
A) test marketing
B) laboratory testing
C) use testing
D) concept testing

Question

Quizplus · Accepted Answer

Test marketing is the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation. It is often done in a specific geographic area to assess the product's potential success in a larger market. Laboratory testing involves testing a product or service in a controlled environment, while use testing involves having customers actually use and provide feedback on a product. Concept testing is the process of testing a new product idea with a group of target consumers to determine their attitudes and interest before the product is developed.

What Is a Limited Introduction of a Product and a Marketing