What is the main goal of the global product development process?
A) to expand the number of different new product offerings so that individual country needs are more likely to be met
B) to develop every product for potential worldwide distribution and adaptation to other countries
C) to come up with a single standard product or product line suitable for all global markets
D) to repeat the steps in the process with marketing teams in each and every foreign country targeted

Question

Quizplus · Accepted Answer

The main goal of the global product development process is to develop products with the potential for worldwide distribution, allowing for adaptations to meet the specific needs of different countries. This approach aims to create products that can be efficiently introduced into various markets with minimal modifications.

What Is the Main Goal of the Global Product Development