A company finds out that members of its target market are likely to collect more information and evaluate more brands than early adopters.These people are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely in which group?
A) laggards
B) early minority
C) late majority
D) early majority

Question

Quizplus · Accepted Answer

The early majority are characterized by their deliberateness and cautiousness. They tend to gather more information and evaluate more brands before making a purchase decision, unlike early adopters who are more willing to take risks.

A Company Finds Out That Members of Its Target Market