In the long run,products fail because of a poor match between which of the following?
A) prices and consumer demand
B) product characteristics and consumer needs
C) advertising and personal selling
D) the marketing mix and physical distribution

Question

Quizplus · Accepted Answer

Products fail in the long run because of a poor match between product characteristics and consumer needs. If the product does not meet the needs or preferences of the target market, it will eventually lose its appeal and fail. It is important for marketers to conduct market research to understand the needs and preferences of their target market before launching a product. This helps to ensure that there is a good match between the product and consumer needs, which can increase the chances of success in the long run.

In the Long Run,products Fail Because of a Poor Match