A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____.
A)goods are shipped to a customer's home or office
B)consumer concern for privacy is high
C)consumer responses to promotions are typically high
D)high direct marketing clutter exists

Question

Quizplus · Accepted Answer

In direct marketing, goods are shipped directly to the customer's home or office, which makes it easier to collect and maintain customer data. This is because direct marketers have access to the customer's address, contact information, and buying history, which can be used to personalize future promotions and build customer relationships.

A Customer Data Base Can More Easily Be Developed and Maintained