Which of the following transactions is not part of direct marketing?
A)a consumer searching for a camera dealer via a Yellow Pages phone directory
B)a consumer bidding on a camera accessory on eBay
C)a consumer shopping for a camera accessory from a catalog
D)a consumer purchasing a camera accessory at an airport retailer

Question

Quizplus · Accepted Answer

Direct marketing involves a direct communication between the seller and the buyer. In option D, the consumer is purchasing an accessory from a retailer at an airport, which does not involve any direct communication or interaction with the seller. Therefore, this transaction is not part of direct marketing. Options A, B, and C involve direct communication between the seller and the buyer through phone directories, online bidding, and catalogs, respectively.

Which of the Following Transactions Is Not Part of Direct