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A Common Problem with All Forms of Direct Marketing Is

Question 49

Multiple Choice

A common problem with all forms of direct marketing is the _____.


A) difficulty in a consumer's visualizing the product's texture,color,and fit
B) inability of a retailer to generate mailing lists from a customer data base
C) inability to classify shoppers on the basis of their past shopping behavior
D) high startup costs

Correct Answer:

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