Which aspect of a direct marketing strategy involves the merging and purging of client names?
A)business definition
B)customer response
C)order fulfillment
D)data-base maintenance

Question

Quizplus · Accepted Answer

Merging and purging of client names is a part of data-base maintenance, which involves organizing and updating the customer data to ensure that it is accurate and relevant for marketing purposes.

Which Aspect of a Direct Marketing Strategy Involves the Merging