Which of the following reflects the marketing concept philosophy?
A)"We don't have a marketing department; we have a customer department."
B)"We're in the business of making and selling superior products."
C)"We build them so you can buy them."
"When it's profits versus customers' needs, profits will always win out."
D)"You won't find a better deal anywhere."

Question

Quizplus · Accepted Answer

The marketing concept philosophy focuses on identifying and meeting the needs and desires of customers. Choice A, "We don't have a marketing department; we have a customer department," best reflects this philosophy by emphasizing the importance of prioritizing the customer's needs and integrating them into the core operations of the business, rather than focusing solely on the product, sales, or profits.

Which of the Following Reflects the Marketing Concept Philosophy