Which of the following marketing management orientations focuses primarily on improving production and distribution efficiency?
A) Production concept
B) Product concept
C) Selling concept
D) Marketing concept
E) Social marketing concept

Question

Which of the following marketing management orientations focuses primarily on improving production and distribution efficiency?
A)	Production concept
B)	Product concept
C)	Selling concept
D)	Marketing concept
E)	Social marketing concept

Quizplus · Accepted Answer

The production concept is centered on the belief that improving production and distribution efficiency is key to meeting organizational goals. It assumes that consumers prioritize availability and affordability, leading companies to focus on streamlining operations to reduce costs.

Which of the Following Marketing Management Orientations Focuses Primarily on Improving