Though often criticized,the selling concept is particularly appropriate and effective with which of the following types of products?
A) Convenience
B) Shopping
C) Specialty
D) Unsought
E) Luxury

Question

Though often criticized,the selling concept is particularly appropriate and effective with which of the following types of products?
A)	Convenience
B)	Shopping
C)	Specialty
D)	Unsought
E)	Luxury

Quizplus · Accepted Answer

The selling concept is most effective with unsought products—those that buyers do not normally think of buying, such as insurance or blood donations. This approach is used because these products require aggressive selling and promotional efforts.

Though Often Criticized,the Selling Concept Is Particularly Appropriate and Effective