The product concept says that a company should do which of the following?
A) Improve marketing of its best products
B) Market only those products with high customer appeal
C) Focus on the target market and make products that meet those customers' demands
D) Focus on making continuous product improvements
E) Make promoting products the top priority

Question

The product concept says that a company should do which of the following?
A)	Improve marketing of its best products
B)	Market only those products with high customer appeal
C)	Focus on the target market and make products that meet those customers' demands
D)	Focus on making continuous product improvements
E)	Make promoting products the top priority

Quizplus · Accepted Answer

The product concept emphasizes that a company should focus on making continuous improvements to its products, under the belief that high-quality, innovative products will meet customer needs and therefore sell themselves.

The Product Concept Says That a Company Should Do Which