Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
A) Product
B) Production
C) Selling
D) Marketing
E) Equity

Question

Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
A)	Product
B)	Production
C)	Selling
D)	Marketing
E)	Equity

Quizplus · Accepted Answer

The concept described is the essence of marketing, which focuses on understanding the needs and wants of target markets and aims to fulfill those needs more effectively than competitors.

Which Concept Holds That Achieving Organizational Goals Depends on Knowing