A company's value proposition should answer this question:
A) "What kind of experience will I have with products and services associated with this brand?"
B) "How does your brand benefit me and society?"
C) "What are the costs and benefits of your brand?"
D) "Why should I buy your brand rather than a competitor's?"
E) "What are the benefits of being a loyal consumer of your brand?"

Question

A company's value proposition should answer this question:
A)	"What kind of experience will I have with products and services associated with this brand?"
B)	"How does your brand benefit me and society?"
C)	"What are the costs and benefits of your brand?"
D)	"Why should I buy your brand rather than a competitor's?"
E)	"What are the benefits of being a loyal consumer of your brand?"

Quizplus · Accepted Answer

A value proposition explains why a customer should choose one brand over its competitors, focusing on the unique value the brand offers.

A Company's Value Proposition Should Answer This Question