Which concept calls for aggressive selling and focuses on creating sales transactions rather than on building long-term customer relationships?
A) Product
B) Production
C) Selling
D) Societal marketing
E) Marketing

Question

Which concept calls for aggressive selling and focuses on creating sales transactions rather than on building long-term customer relationships?
A)	Product
B)	Production
C)	Selling
D)	Societal marketing
E)	Marketing

Quizplus · Accepted Answer

The selling concept emphasizes aggressive sales techniques and the belief that high sales result in high profits, without necessarily focusing on building long-term relationships with customers.

Which Concept Calls for Aggressive Selling and Focuses on Creating