You have just taken a new position in an organization and you're learning about the job functions of your new colleagues.You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships.Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction.Your manager is concerned with which one of the following?
A) Database management
B) Website hits
C) The societal marketing concept
D) Partner relationship management
E) Customer relationship management

Question

You have just taken a new position in an organization and you're learning about the job functions of your new colleagues.You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships.Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction.Your manager is concerned with which one of the following?
A)	Database management
B)	Website hits
C)	The societal marketing concept
D)	Partner relationship management
E)	Customer relationship management

Quizplus · Accepted Answer

The marketing manager's focus on building and maintaining profitable customer relationships, delivering superior customer value, and ensuring customer satisfaction aligns with the principles of Customer Relationship Management (CRM). CRM is a strategy for managing an organization's relationships and interactions with current and potential customers.

You Have Just Taken a New Position in an Organization