The main objective of internal marketing programs is to:
A)share resources with business partners.
B)encourage employees to view each other as competitors.
C)create satisfied employees.
D)facilitate a vertical integration.

Question

Quizplus · Accepted Answer

The main objective of internal marketing programs is to create a satisfied workforce by providing employees with opportunities for professional development, recognition, and encouragement. Internal marketing programs focus on making employees feel valued, engaged in their work, and committed to the organization. Ultimately, this leads to higher levels of job satisfaction and productivity. Sharing resources with business partners (option A) may be a secondary objective of internal marketing, but it is not the primary goal. Encouraging competition among employees (option B) is detrimental to team dynamics, whereas internal marketing aims to foster collaboration and mutual support. Facilitating vertical integration (option D) is a strategic business goal that is beyond the scope of internal marketing.

The Main Objective of Internal Marketing Programs Is To