Customers prefer to have continuing relationships with businesses or suppliers because:
A)it helps the consumers in the process of benchmarking.
B)by nature, customers are resistant to change and prefer preexisting relationships with businesses.
C)the decision-making process becomes easier with the reduction in the number of choices.
D)most businesses have low switching costs which make them attractive to have continued relationships with.

Question

Quizplus · Accepted Answer

The decision-making process becomes easier with the reduction in the number of choices.

Customers Prefer to Have Continuing Relationships with Businesses or Suppliers