Which of the following is a characteristic of transaction-based marketing?
A)Frequent customer contact
B)Emphasis on long-term relationship
C)Customer interactions based on commitment and trust
D)Emphasis on individual sales

Question

Quizplus · Accepted Answer

Transaction-based marketing emphasizes on individual sales, rather than building a long-term relationship or frequent customer contact. It does not require commitment or trust in customer interactions.

Which of the Following Is a Characteristic of Transaction-Based Marketing