The use of information technology to analyze information about customers and their transactions is referred to as _____ marketing.
A)frequency
B)affinity
C)database
D)internal

Question

Quizplus · Accepted Answer

Database marketing is the use of information technology to analyze information about customers and their transactions. This allows businesses to identify patterns and trends in customer behavior, preferences, and purchasing habits, which can then be used to develop targeted marketing campaigns and improve overall customer satisfaction. Frequency marketing focuses on rewarding customers for repeat purchases, affinity marketing seeks to target customers based on their interests and lifestyles, and internal marketing focuses on building strong relationships with employees to improve customer satisfaction.

The Use of Information Technology to Analyze Information About Customers