Which of following statements is true about customer satisfaction?
A)Customer complaints should be viewed as failures, not opportunities.
B)Customers have less loyalty after resolving a complaint or problem with the firm.
C)Any method that makes it easier for customers to complain actually benefits the firm.
D)Any method that makes it easier for customers to complain harms the firm.
E)Firms should not take proactive steps like mailing customer surveys.

Question

Which of following statements is true about customer satisfaction?​
A)​Customer complaints should be viewed as failures, not opportunities.
B)​Customers have less loyalty after resolving a complaint or problem with the firm.
C)​Any method that makes it easier for customers to complain actually benefits the firm.
D)​Any method that makes it easier for customers to complain harms the firm.
E)​Firms should not take proactive steps like mailing customer surveys.

Quizplus · Accepted Answer

Making it easier for customers to complain allows firms to address issues, improve services, and enhance customer satisfaction, ultimately benefiting the firm.

Which of Following Statements Is True About Customer Satisfaction?​

Which of Following Statements Is True About Customer Satisfaction?